What is CRM?

CRM -> Customer Relationship Management

CRM is a model used to manage organization’s interactions.

–         Phone calls

–          Emails

–          Meeting

–          Social Media

With customers and prospects pertaining to

–          Sales

–          Marketing

–          Support

Goals of CRM

–          Increasing Sales revenue

–          Increase  visibility between  departments

–          Decrease operating costs

–          Streamline business process

CRM is a major component of sales force platform.

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